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News & announcements from Earth Tech Materials.

Earth Tech Material's billboard in Times Square
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Earth Tech Materials Lands in Times Square as It Prepares Its Expansion into the U.S. and Canada

Earth Tech Materials (formerly WAS Company), the Mexican sustainable construction materials company, arrived in New York this week with a spot on one of Times Square's most iconic billboards, awarded to the company in recognition of its work. ETM will also take part in Climate Week NYC, one of the world's leading gatherings on climate action.

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Walter Mata shows ETM at InnovaFest Monterrey

Earth Tech Materials Joins Mentes en Acción Panel at InnovaFest Monterrey

The company was invited by Mexico's Secretariat of Economy to a panel bringing together entrepreneurs, industry, and government, featuring Secretary Marcelo Ebrard and Nuevo León Governor Samuel García.

La Nave Madrid

Earth Tech Materials Joins La Nave – Madrid Innovation's Softlanding Program 2026

The program, funded by the Madrid City Council, supports Latin American startups in their expansion phase with access to office space, mentorship, and guidance to establish themselves in the Spanish market.

ETM receives Tecnos Nuevo León 4.0 Award

Earth Tech Materials Wins the Tecnos Nuevo León 4.0 Award

The company was named one of just 10 recipients in the 2025 edition of an award the Nuevo León state government has presented since 1993 through its Ministry of Economy.

London PropTech Show event

EcoClinker by Earth Tech Materials Wins Sustainability Award at London PropTech Show 2026

The recognition honors EcoClinker, the company's low-carbon cementitious material, in the sustainability category of the same event where ETM received the Best PropTech Startup award.

ETM (Formerly WAS Co.) wins the Best PropTech Startup Award

Earth Tech Materials Wins Best PropTech Startup at the London PropTech Show 2026

The award was presented at ExCeL London, recognizing the company's technology within the global PropTech industry.

Karla Ibarra at SET Stage

Earth Tech Materials Takes the Stage at SET Tech Festival in Berlin

In the 10th edition of the festival organized by Start Up Energy Transition (SET), the global innovation platform run by Deutsche Energie-Agentur (dena), the German Energy Agency, the company shared how it converts industrial waste into raw material for construction.

Earth Tech Materials Named Finalist at South Summit Brazil

Earth Tech Materials Named Finalist at South Summit Brazil

The company was selected among the finalist startups of South Summit's Startup Competition 2026, one of Latin America's leading innovation gatherings, set to take place in Porto Alegre, Brazil.

Daniel Cano at South Summit stage

Earth Tech Materials Takes the Stage at South Summit Brazil

Weeks after being named a finalist in the Startup Competition 2026, the company presented its technology on the event's main stage in Porto Alegre.

incMTY 2026 Stage

Earth Tech Materials Showcases Its Technology at incMTY 2026

The company had its own booth at the 13th edition of Latin America's largest innovation and entrepreneurship festival, held in Monterrey.

Formwork Labs Images

Earth Tech Materials Joins Formwork Labs Accelerator's 2026 Cohort

One month after earning Solar Impulse Foundation's Efficient Solution label, ETM secures its second international backing so far in 2026, selected for the accelerator program focused on formwork and construction systems technology.

Earth Tech Materials Recognized on The SET100 List 2026

Earth Tech Materials Recognized on The SET100 List 2026

The company represents the Buildings & Construction category from Mexico on the list that identifies 100 international innovators in energy and climate technology, a project by Start Up Energy Transition (SET) in collaboration with dena, the German Energy Agency.

Efficient solution label

Earth Tech Materials' EcoClinker Earns Solar Impulse Foundation's Efficient Solution Label

The low-carbon cementitious material developed in Monterrey becomes ETM's first solution internationally recognized by the organization founded by Bertrand Piccard to certify clean, profitable, and scalable technologies.

New image for ETM

WAS Company Unifies Its Business Units Under a Single Brand: Earth Tech Materials

Polycrete and Earth Tech Materials — until now separate business units — move to a single commercial identity, while WAS Company remains the legal entity and investor-facing counterpart.