The program, funded by the Madrid City Council, supports Latin American startups in their expansion phase with access to office space, mentorship, and guidance to establish themselves in the Spanish market.
Earth Tech Materials joined the Softlanding Program 2026 at La Nave – Madrid Innovation, a program funded by the Madrid City Council for Latin American startups in expansion phase with products already validated in their home markets.
The program selects a maximum of 12 startups per edition and offers five months of specialized mentorship, support adapting the business model to the local ecosystem, free office space at La Nave's facilities, and guidance through the visa process. For Earth Tech Materials, it marks the company's first formal step toward establishing an operational presence in Europe.
"Joining Softlanding gives us something we couldn't build on our own: a real operational base in Madrid, with the right support to understand the European market before we commit to it,"
Juan Pablo Cabral - CSO
About Earth Tech Materials
Earth Tech Materials was founded in Monterrey in 2020 to convert industrial waste into the next generation of construction materials. Today, ETM leads the transformation of mining and construction waste into high-performance building systems: Cimbras, reusable formwork, and EcoClinker, a low-carbon clinker substitute. The Earth Tech Materials team works toward one clear mission: proving that today's waste is tomorrow's construction standard.
