Polycrete and Earth Tech Materials — until now separate business units — move to a single commercial identity, while WAS Company remains the legal entity and investor-facing counterpart.
In January 2026, WAS Company consolidated its commercial identity under a single brand: Earth Tech Materials (ETM). The two business units that had operated separately — Polycrete, the reusable formwork system, and Earth Tech Materials, the engineered materials line developed from mining waste — now share one name, one portfolio, and one brand narrative. The product formerly known as Polycrete is now presented as Cimbras within ETM's portfolio.
The change is one of commercial identity, not legal structure: WAS Company remains the corporate entity and the formal counterpart to investors, while Earth Tech Materials becomes the single brand facing the market, the press, and industrial partners.
"We were operating with two brands telling different stories, and that takes clarity away from anyone trying to understand who we are and what we do,"
Juan Pablo Cabral - COO
"We were operating with two brands telling different stories, and that takes clarity away from anyone trying to understand who we are and what we do," said Juan Pablo Cabral, Chief Strategy Officer of Earth Tech Materials. "Unifying everything under Earth Tech Materials wasn't a design exercise, it was removing friction from how the market understands us. WAS Company is still the legal structure behind all of this — but from here forward, everything the market sees, it sees as Earth Tech Materials."
About Earth Tech Materials
Earth Tech Materials was founded in Monterrey in 2020 to convert industrial waste into the next generation of construction materials. Today, ETM leads the shift from mining and construction waste to high-performance building systems: Cimbras, reusable formwork, and EcoClinker, a low-carbon clinker substitute. The Earth Tech Materials team works toward one mission: proving that today's waste is tomorrow's construction standard.
